AI Insights · Timothy · July 2024
Q2 2024 Film & Television App Performance in the US
A glance at the second quarter of 2024 reveals the performance trends of top Film & Television apps in the US. Sensor Tower provides insights into downloads, revenue, and user engagement for these leading apps.
In the second quarter of 2024, the Film & Television category saw varied performances among its top applications. Sensor Tower's comprehensive data offers us a look into how these apps fared in terms of downloads, revenue, and weekly active users.
Disney+ showed a steady increase in revenue, starting at $72K in the first week of April and peaking at $113K by the end of June. Downloads experienced a slight dip mid-quarter but recovered towards June with 7.7K downloads. Weekly active users fluctuated, with a peak at 122K in mid-April before settling at 111K by the quarter's end.
The revenue for HBO Max: Stream TV & Movies started strong at $43K but saw a significant drop in the third week of May to $3K. Downloads began at 6.5K and dropped to 726 in the same period. Weekly active users reached a peak of 43K in the first week but saw a decrease to 14K by late June.
Newcomer Max: Stream HBO, TV, & Movies had its first recorded revenue in mid-May at $461 and saw a swift rise to $49K by the end of June. Downloads surged from 5.9K to over 46K in the first few weeks, while the weekly active users showed impressive growth from 4.8K to 111K in the same timeframe.
SkyShowtime: Filmer och serier maintained a consistent revenue between $15K and $19K throughout the quarter. Downloads saw a gradual increase from 3.2K to 4K, while weekly active users started at 86K and ended the quarter with a slight increase at 91K.
Lastly, SWEET.TV observed a steady revenue, hovering around $10K to $12K, with a minor dip to $9.4K towards the end of May. Downloads remained relatively stable with a slight increase from 2K to 3.2K. Weekly active users were consistent, starting at 11K and ending the quarter at a similar 10.6K.
For more in-depth insights and data on the performance of these and other applications, Sensor Tower's platform is the go-to resource for market analysis in the mobile app industry.